Gloucester County’s New Hometown

Rowan Aura Corridor


Sense the Good Life… AURA, a neighborhood of new homes, nestled among the fragrant fruit orchards and farms of Gloucester County, New Jeresy is located in the heart of the growing Rowan AURA Corridor. Close to all the conveniences of suburban life and all the cultural and intellectual advantages of Rowan University, AURA is still an easy commute to South Jersey commerce centers and only 14 miles to Center City Philadelphia.


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South Jersey Technology Park

The Master Plan for the SJTP provides for a 188 acre mixed business and academic technology park with the potential building capacity of 1.5 million square feet. The first of 25 buildings is the Samuel H. Jones Innovation Center a 45,000 sq. ft. LEED Certified building designed to accommodate academic R&D and serve as an incubator for private start-up technology businesses.

Mullica Hill

The seat of Harrison Township, Mullica Hill is a quaint historic village that is region’s center for antiques, jewelry, collectibles, furniture, crafts, fine arts and boutiques. Restaurants, coffee houses and a Victorian Tea Room add to the town’s nostalgic charm.From May to December Outdoor street fairs abound.


Just minutes from AURA the approved Richwood Marketplace promises to be an exciting activity center for regional shopping and entertainment. Richwood will feature a power center with major anchors and junior anchors as well town center retail stores, theaters/bowling and restaurants.

Rowan University West Campus Expansion

As Rowan grows and moves forward with plans to double enrollment and greatly enrich the science, technology, engineering, medicine and business fields over the next decade, it will continue to expand its campus and campus life making Glassboro a true college town.


Philadelphia’s speed rail PATCO has ear-marked Rowan as part of their next expansion line.

Rowan University

Established in 1923 as a small teachers College, Rowan University has grown into one of three major public research universities in the State with more than 10,000 students and over 80 varied undergraduate and 55 post graduate programs. In 2012 Cooper Medical School of Rowan University opened in Camden and UMDNJ’s School of Osteopathic Medicine in Stratford became part of Rowan. Once a commuter school, there is now a great campus life emerging at Rowan.

Recreation Park

Adjacent to AURA is The Elk Township Recreation Park, home to town ball fields housing Little League, and Soccer and other team play.

Rowan Boulevard

Glassboro, NJ’s Rowan Boulevard is a $300 million revitalization project being developed in public/private partnership between the Borough of Glassboro and Rowan University. The boulevard directly links one of New Jersey’s leading universities, Rowan University, with the borough’s downtown retail district, creating the quintessential college town. The project promotes smart growth living with mixed-use buildings offering intergenerational residential, retail, office, student housing, restaurants and a hotel in a walkable community setting.Rowan Boulevard is forming a completely new 26-acre, 1/3-mile long corridor from the foot of the university campus to a 1.5 acre town square. The boulevard will feature several mixed use buildings offering 185,000 sq. ft. of retail space, 40,000 sq. ft. of office space and 307,000 sq. ft. of residential space, along with a hotel and conference center with more than 100 rooms and an adjacent 6,000 sq. ft. restaurant. The project, is expected to attract 60 new retail stores, including a dozen restaurants.

Elephant Swamp Trail

A 6-mile hiking and biking trail on an old railroad bed is accessible from the Elk Township Recreation Park adjacent to AURA. The trail traverses the Reed Branch passing forests farm fields and lush swamps full of mountain laurel. A four season adventure the swamp includes birds of all varieties and many species of woodland animal. In 1880 an elephant escaped from a Circus Train into the swamp giving the preserve its name.

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